Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. . I tested positive Sunday night the day I arrived and have been in quarantine since the flight. I am really excited by design because right now you have these tremendous school of kids coming out. We started retail, not knowing a thing about it. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. Public asset : 397,260 USD. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. You should just focus on yourself and your work. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. More and more girls now want to do something of their own and put their education to use. Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. [7] As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. She unwinds with TV shows, reads books, and hangs out with friends and family. It is important for me to create the right balance between the carrot and the stick. Every day there is a new challenge and a new way to problem solving.". Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Being human, she obviously gets tired and drained out. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. The CEO of Nishat Hotels and Properties, this young mother is successful, patient and extremely down to earth. Running a business in Pakistan is a challenge in itself. Sana Hashwani has recently returned from the United Kingdom. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Its very involving and you have to be on top of your game. I am loving every bit of it at the moment, she says with contentment. I dont even have words for how good they are. For the best experience on our site, be sure to turn on Javascript in your browser. And it didnt stop there. She had learnt her lesson. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. It was crass. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. Number of locations. The coronavirus test report of Sana Hashmi and her family members is negative. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. We followed our instincts and they were spot on. In our society a lot of women depend on their families for little things that provide them happiness. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. He authored his memoir 'Truth Always Prevails' in 2014. Text Us @ 9095 (For Residents Of Pakistan Only). They both broke up in 2020. By Web Desk. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. This is standard practice. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. When I moved to New York, something about Pakistan kept calling me back. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. It was especially important for her considering both her areas of work are very different from each other. The statement came a day after . To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Also find news, photos and . In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Her house, according to her, is a madhouse. "I took it very seriously. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. They wont. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. A: Then there is the issue of designers themselves copying prints. Among other things, her daily to-do lists also have son time during which she focuses just on her son. "Of course we do," says Sana. Both of the hotels were converted into Marriott brand in 1990s. Just be confident and believe in yourself. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. View the profiles of people named Sana Hashwani. In those days, if you worked, you were sad. If you start thinking like that, youll be able to figure out your way through any situation. With jewelry Ive brought in to Pakistan the biggest challenge has been dealing with the customs and shipping departments. SM: Wherever there is a demand, there will be a supply. Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Abroad retail is massive. Karachista is Pakistan's top news, entertainment, music fashion website. Its something we have to change. Sana Hashwani. That is the scary bit! While Sehr believes prioritizing is the key to success and that is exactly what helps her manage each day as it comes, her life is not free of challenges. SM: We dont want to be the face of SANA SAFINAZ. You need a strong and independent team with retail knowledge. I consider myself a work in progress. Sanas journey began as a student in New York. It is so liberating. On this Wikipedia the language links are at the top of the page across from the article title. Good for them. AURORA: How do you perceive SANA SAFINAZ as a brand? Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. She did not have a plan B for her career and the only option she had was to switch to commerce. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Working for them has been one of the best decisions I ever made.. "The minute we dont have it we start to get bored. According to her, hard work and dedication always pay off. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. From designing, printing, production, campaign planning and even marketing, it is all done in-house. For her, family comes first and she doesnt believe in living a life with regrets. Do they ever think anything is enough? Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. So, you know, everything excites you.". Education matters. Despite all her achievements, Shagufta is no stranger to self-doubt. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. There have been many moments when we wanted to quit. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Your time is not necessarily your own and having the support of your family is imperative. While she loves her work, Sehrs Miracle Moment is her set of twins. March 23, 2020 March 23, . I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. She was in a relationship with the dancer and choreographer Melvin Louis. SM: We are too young; just two and half years into it. Safinaz is married to Sana's brother. SH: Its the nature of the business. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Everyone has old and immunity compromised family members. During college, I earned my own pocket money working in the kitchen, alumni house or the library. They have . SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. Having said this, you have to be hands on if you want a successful business. "It does, but you have to rise above it," responds Safinaz. Due to her versatile nature she is well known among her fans across the country. That is quite an achievement in a male dominated corporate world. She had just begun her career when her baby started falling ill very frequently. Mehrs children are her little miracles. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. She started working when she turned 19 and married her high school sweetheart 15 years ago. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. But along with their sense of evolution, its also their attitude that has dictated their success. So the price is a key point.". I do everything I tell everybody else to do. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. We were just numb; we were just doing what we were doing. Why are you asking a racist, I want to ask her?". Included on the apparel side is the brands latest venture in retail. Retail is limitless and you have to keep adding something new. She remembers how she and her partner could not even have imagined running a weekly magazine. They respect me a lot., For this young artist, financial independence is of utmost importance. We provide you with the latest breaking news and videos straight from the entertainment industry. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . A: How organised is the fashion industry? Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. SH: It made us a household name. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. The clothes are beautiful. We started when the industry was at zero. Lawn is a phenomenon unique to Pakistan. Facebook gives people the power to. Men dont think they need to take of their skin but its just dirt and must be cleaned up! Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Sana handles prt entirely on her own. Clothes mean nothing until someone lives in them. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. Hashwani took to Instagram to confirm that she had tested negative for the virus. "And thats actually the reason why things have taken off. SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. Suddenly, change came when Karma, HSY and Maria B. came on the scene. She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. In fact she entered this field because of her own skin troubles. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. SM: With bridals and light evening wear. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Its pretty hard to stop.. Before, I would worry about the gender and looks of the baby. Nothing is impossible. Even now, patients are doubtful of a female surgeon till they get to know and trust her. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Theyve broken the glass ceiling, to say the least. That is the crux of the matter. Its cheaper than lawn, so we will hit another dynamic in the population. Binas Miracle Moment was the first time she saw her name on a billboard. However, luck was not on her side and she failed to find a job. There was a point when we went into a lull. "For me it used to be lawn," replies Safinaz. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. . If a customer buys one of our products from another store, there is no guarantee they will refund your money. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. She is taking care of other peoples wellbeing and saving lives. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Especially for girls in this misogynistic society. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Now its a new world, and hundreds of designs and motifs come off the internet. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Sana has been blessed with incredible support from her family, friends, and husband. It keeps you on your toes every single day. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. March 23, 2020. Sana and I have no knowledge of retail; we are learning day to day. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. However, she is quick in dealing with them. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. These are incredible achievements, and as mentors to the industry we need to focus on them. Interiors is something we do out of passion. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. I felt like quitting at that moment. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. SM: Retail is only as good as your team is. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". LIMITED. I come from a family of very hardworking women. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Its exhausting! We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? After her evening yoga sessions, she spends half an hour in a nice long bubble bath which helps her unwind and rejuvenate. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. Fashion is one of the few thriving businesses in Pakistan. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. They took the concept of designer lawn to another level. "Ready to wear bridals is not a new concept but its new for us," Sana explains. SM: In this business PR is very important. It was truly amazing seeing the response the audience gave to both shows and I felt exhilarated. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. We get into deep, long, and annoying conversations about post-colonial hang ups. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. What is important for her is to strive for progress and not perfection. It was then that we started to think about doing lawn on our own. I had a lot of issues with the pregnancy. At the end of the day when I go home, I am motivated and excited to see them, she explains. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Saadia Qamar March 20, 2011. I have now decided that the answer to this problem is sleeping less! The greatest challenge she faces is dealing with the issues of HR. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. Im constantly evolving. SM: Look at the number of Fashion Weeks taking place every year. Sana has 1 job listed on their profile. Chartered Accountancy was such a challenge for Shagufta. SANA HASHWANI: We love both the business and the design aspect. Its something that makes her day. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. It has a huge filter down effect. We are a tiny business, for me it felt super uber cool to have my name up there. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Reams upon reams of cloth draped around each model. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. Best is to accept, go with the flow and breathe. We have a full return policy, which is something new in Pakistan. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Worrying about what others are doing will never take you anywhere, Sehr proclaims. In lawn you can take a legal route because theres too much money involved. I also do wall art, pen and ink drawings, and have also done a few low key shows. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. The House of Sana Safinaz has been her home away from home. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. (KHI) +92-21-3561-3066/7 Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. "If you want to grow, no. JavaScript seems to be disabled in your browser. When I did it, that moment gave me power and courage. Being a mother is hard work. Two very extraordinary ladies. Rich getting richer. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. To handle the business aspect, we are hiring professionals to push it forward. She is one of the top make-up artists in town and it is not surprising why! Sana Khan with Aashka Goradia. She has a basic skin regime that she follows daily. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. After that we decided that we are going to do lawn on our own. Fashion fades, only style remains the same. We really dont. You can never rest with retail. I wouldnt have been here, giving this interview, if it wasnt for them.. Let me explain. There would be stampedes, all for the neatly packaged lawn outfits that came with exciting goody bags of embroidered add-ons, lace inserts, buttons and detailing that allowed women to play with. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. SM: We only cater to our clients. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. "That was my baby. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. "We have great resources, a great CEO, a great fashion head. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Making it into a professional business is the key.".
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